About +Lux Unfiltered

Redefining sunless tanning and skincare through formulas and fragrances that enhance your color – and your confidence.

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Our Story

“My entire childhood took place on the beach. I am forever chasing that feeling of warmth and sunshine and the effects it has on my mood and skin. One day on the beach is the medicine you need for a healthy looking glow, and that is the feeling I strive to bring our customers when using any of our products.”

Sivan Ayla, Founder

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since 2019

The Art of Sunless tanning

In an overly filtered world, Lux Unfiltered products enhance natural beauty while providing confidence through their range of sunless tanning, luxury body care, and colored cosmetics. Designed to look natural on your skin and aesthetic on your shelf, each Lux Unfiltered product combines skin-loving ingredients and luxury fragrances to provide the most elevated experience.

All Unfiltered products are developed, tested, and made in California.

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Our standards

California born, Consciously Made

Our formulas are always cruelty-free, vegan, and thoughtfully formulated without gluten, parabens, phthalates, silicones, or sulfates — because luxury should feel as good as it looks.

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