meet our founder
Our Story
“My entire childhood took place on the beach. I am forever chasing that feeling of warmth and sunshine and the effects it has on my mood and skin. One day on the beach is the medicine you need for a healthy looking glow, and that is the feeling I strive to bring our customers when using any of our products.”
Sivan Ayla, Founder
since 2019
Art of Sunless tanning
Founded by digital creator Sivan Ayla in 2019, the brand began with its iconic Gradual Self-Tanning Cream and has since become a destination for low-maintenance beauty. Lux Unfiltered redefines sunless tanning and skincare through formulas and fragrances that enhance your color and confidence. Designed to look natural on your skin and aesthetic on your shelf, each Lux Unfiltered product combines skin-loving ingredients and luxury fragrances to provide the most elevated experience.
