Our mission is to enhance natural beauty and confidence by creating clean formulas with luxurious fragrances in aesthetically pleasing packaging for an elevated self-care routine.


LUX UNFILTERED was co-founded by lifestyle blogger Sivan Ayla and her overly-researched husband Paul Richards. Their initial goal was to create the perfect self-tanner that would mimic Sivan's tan on Instagram in real life.

Our focus is crafting quality products with clean ingredients that will support one another, while looking pretty on your counter.

Beyond self-tanner, LUX UNFILTERED has expanded into luxury body care to keep your skin nourished and glowing year-round. LUX UNFILTERED products are developed and formulated in Los Angeles, California.