Real Beauty. No Filter

Our mission is to enhance natural beauty and confidence by creating clean formulas with luxurious fragrances in aesthetically pleasing packaging for an elevated self-care routine.

About Us

Lux Unfiltered was co-founded in 2019 by Digital Entrepreneur Sivan Ayla and her overly-researched husband Paul Richards. Their focus was to craft quality beauty products with clean ingredients, luxury fragrances, and aesthetic packaging.

After launching their hero product N°32 Hydrating Self-Tanning Cream, the overwhelming response led them to expand the range, which now includes body care and effortless cosmetics. All Lux Unfiltered products are developed and formulated in Los Angeles.