Real Beauty. No Filter

Our mission is to enhance natural beauty and confidence by creating clean formulas with luxurious fragrances in aesthetically pleasing packaging for an elevated self-care routine.

About Us

Lux Unfiltered is the gateway to the modern-day effortless beauty.

Founded by digital creator Sivan Ayla in 2019, the brand began with its iconic N°32 gradual self-tanning cream and has since become a destination for low maintenance beauty. In an overly filtered world, Lux Unfiltered products enhance natural beauty while providing confidence through their range of sunless tanning, luxury body care, and colored cosmetics. Designed to look natural on your skin and aesthetic on your shelf, each Lux Unfiltered product combines skin-loving ingredients and luxury fragrances to provide the most elevated experience.

All Lux Unfiltered products are developed, tested, and made in California.