+ LUX UNFILTERED was co-founded by lifestyle blogger Sivan Ayla and her overly-researched husband Paul Richards. Their goal was to create the perfect product in an attempt to replicate Sivan’s filtered tan on Instagram IRL.
After years of portraying the perfect tan online, Sivan was determined to create a product that would give natural-looking color, hydrate the skin, and leave her smelling like roses (instead of cheeseburgers, like many self-tanners so often do). While Sivan was pregnant they developed and tested many different formulations until they achieved everything on the checklist – non-toxic, vegan, & cruelty-free (among the countless other requirements on Sivan’s very specific list).
Beyond self-tanner, + LUX UNFILTERED is focused on creating quality products for the body to keep your skin nourished and glowing year-round.
+ LUX UNFILTERED products are developed and formulated in Los Angeles, California.