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Front view of Sun Struck Tanning Face Drops Classic in clear glass bottle showcasing amber dropper and front label on beige background - go to product sun struck tanning face drops classic

Sun Struck Tanning Face Drops – Classic
Peach squeeze tube labeled LUX UnFILTERED and Summer Skin, tinted body lotion on cream background - go to product summer skin classic gradual self tanning body cream

Summer Skin - Classic
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Triple Espresso
Front view of Summer Nights Skin Tint bottle showcasing pump dispenser with matching pink applicator mitt on pale beige background - go to product summer nights skin tint

Summer Nights Skin Tint
Beige cylindrical bottle labeled +LUX UNFILTERED N°GLASS the cream 45 ml / 1.5 fl oz - go to product the cream

The Cream
Front view of Fountain of Youth hand cream tube (Vanilla Caviar), 75 ml, brown tube with black cap on beige background - go to product fountain of youth hand cream

Fountain of Youth Hand Cream
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Mini Golden Hour Set
Front view of Summer Skin gradual self-tanning cream tube, Deep shade, showing LUX Unfiltered branding and 200 ml - go to product summer skin deep gradual self tanning body cream

Summer Skin - Deep
Front view of Tall Pour sculpting body cream tube showing LUX UNFILTERED branding, Sandstone shade and 250 ml above bamboo cap on light background - go to product tall pour sculpting body cream

Tall Pour Sculpting Body Cream
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Front view of Sun Struck Tanning Face Drops Classic in clear glass bottle showcasing amber dropper and front label on beige background - go to product sun struck tanning face drops classic

Sun Struck Tanning Face Drops – Classic
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The Journal

Two legs side-by-side showing one deep self-tan and one untanned leg resting on a concrete surface
The Glow Report: What Today’s Self-Tanning Consumer Actually Wants
A Lux Unfiltered survey of 188 self-tanning consumers reveals what really drives purchase decisions, and the results are more telling than you’d expect. There’s a moment every glow lover knows.... Read the article
Woman lying on a sandy beach in a maroon striped bikini, skin glistening with oil, bottle labeled LUX UNFILTERED on a towel
The “Love Island Glow” Is Officially the Beauty Trend of the Summer
Reality TV has always had a way of sending beauty trends straight from the screen to real life, and Love Island has become one of summer’s most-watched beauty references.  Every season,... Read the article
Assorted LUX Unfiltered skincare and beauty items arranged on a bathroom sink
Why Authenticity Matters More Than Celebrity in Beauty Branding
As consumers grow more discerning, transparency and consistency are reshaping how beauty brands build loyalty Put a celebrity name on a label and watch it sell. For most of the... Read the article