The Journal

Two legs side-by-side showing one deep self-tan and one untanned leg resting on a concrete surface
The Glow Report: What Today’s Self-Tanning Consumer Actually Wants
A Lux Unfiltered survey of 188 self-tanning consumers reveals what really drives purchase decisions, and the results are more telling than you’d expect. There’s a moment every glow lover knows.... Read the article
Woman lying on a sandy beach in a maroon striped bikini, skin glistening with oil, bottle labeled LUX UNFILTERED on a towel
The “Love Island Glow” Is Officially the Beauty Trend of the Summer
Reality TV has always had a way of sending beauty trends straight from the screen to real life, and Love Island has become one of summer’s most-watched beauty references.  Every season,... Read the article
Assorted LUX Unfiltered skincare and beauty items arranged on a bathroom sink
Why Authenticity Matters More Than Celebrity in Beauty Branding
As consumers grow more discerning, transparency and consistency are reshaping how beauty brands build loyalty Put a celebrity name on a label and watch it sell. For most of the... Read the article