The Journal

The Glow Report: What Today’s Self-Tanning Consumer Actually Wants
The Glow Report: What Today’s Self-Tanning Consumer Actually Wants
A Lux Unfiltered survey of 188 self-tanning consumers reveals what really drives purchase decisions, and the results are more telling than you’d expect. There’s a moment every glow lover knows.... Read the article
The “Love Island Glow” Is Officially the Beauty Trend of the Summer
The “Love Island Glow” Is Officially the Beauty Trend of the Summer
Reality TV has always had a way of sending beauty trends straight from the screen to real life, and Love Island has become one of summer’s most-watched beauty references.  Every season,... Read the article
Why Authenticity Matters More Than Celebrity in Beauty Branding
Why Authenticity Matters More Than Celebrity in Beauty Branding
As consumers grow more discerning, transparency and consistency are reshaping how beauty brands build loyalty Put a celebrity name on a label and watch it sell. For most of the... Read the article